James Hird is not only an AFL champion, but he is also considered ‘Essendon Royalty’ with his Father and Grandfather both playing for the Bombers. It’s a family connection that ‘Hirdy’ is very proud of, dating back two generations.

James spent 17 seasons playing for Essendon FC, playing in 2 x winning Premierships, captaining the 2000 Premiership team. The 5 x All Australian, Brownlow Medalist and dual Premiership player has also been decorated with awards including a Norm Smith Medal, Australian Football Hall of Fame, a Team of the Century induction, and the Jim Stynes medal, just to name a few!

With his many career highlights, come some of the low times, which have included multiple fractures to his face and stress fractures in his foot, both keeping him out of the game for an extended period.

James was appointed Coach of the Essendon FC in2010, a high in his football career, but it was during this time, he was involved in the 2013 Essendon Football Club Supplements Controversy which was a devastating blow. These circumstances took a huge toll on James both professionally and personally. James by his admission has been to hell and back since 2013 and has had some very dark times battling mental health issues.

James’ doesn’t pull any punches in his presentations. He is frank and open when talking about the good times and the bad, and he is brave enough to tell his story and to bare all to his audiences. James tells how he has been turning his negative experiences into a positive, to help others and to highlight the importance of seeking help.

After stints at Channel 7 and Goldman Sachs, JB Were, James with his business partners started a global marketing business working across all continents of the world. After 14 years Gemba of which James is now a Director and significant shareholder is one of the world’s leading sports and entertainment consultancies. James is now working closely within the food and tech industry with his focus being Australia, China and Asia.

“We had James present to 400 men at our recent Big Blokes BBQ for Men’s Health Week. James was amazing, you could have heard a pin drop in the room as he told his story, men were coming up to him after the presentation in tears and shaking his hand and telling him how brave he was to tell his story and help raise awareness for mental health. I could not recommend him more highly to present on the subject of mental health and to tell his story, no holds barred. The best speaker we have ever had at this event.”

-Garry Howe - Pakenham Big Blokes BBQ/ Star News Group

James Hird: A Legacy in Australian Rules Football

James Hird is a name that resonates deeply within the world of Australian Rules Football (AFL). His career as both a player and coach has left an indelible mark on the sport. This article delves into the life, achievements, and enduring legacy of James Hird.

Early Life and Career

Born on February 4, 1973, in Canberra, James Hird grew up in a family with a strong football background. His grandfather, Allan Hird Sr., was a well-known figure in the AFL, and James followed in his footsteps with determination and passion. Hird's journey into professional football began when he was drafted by the Essendon Football Club in 1990.

Rise to Stardom

James Hird's rise in the AFL was nothing short of meteoric. His debut in 1992 marked the beginning of a stellar career. Known for his exceptional skills, versatility, and football intelligence, Hird quickly became one of Essendon's most valuable players. He played primarily as a midfielder and forward, showcasing his ability to read the game and make decisive plays.

Achievements and Accolades

Hird's list of achievements is extensive. He won the prestigious Brownlow Medal in 1996, awarded to the best and fairest player in the AFL, solidifying his status as one of the game's greats. He also captained Essendon to a memorable premiership victory in 2000, a year in which the team dominated the league.

Throughout his career, Hird earned numerous All-Australian selections and was a key player in multiple finals campaigns. His leadership on and off the field earned him the respect of teammates and opponents alike.

Hird's resilience and commitment to the sport remained unwavering. He continued to contribute to football in various capacities, including media commentary and mentoring young players.

Legacy and Impact

James Hird's impact on AFL extends beyond his playing and coaching days. His influence is evident in the generations of players who looked up to him as a role model. Hird's dedication to excellence and his ability to inspire others have left a lasting legacy in the sport.

His contribution to Essendon Football Club is particularly significant. Hird is widely regarded as one of the greatest players in the club's history, and his name is synonymous with success and leadership. The lessons learned from his career, both the triumphs and the tribulations, continue to resonate within the football community.

James Hird's journey through Australian Rules Football is a testament to his talent, determination, and enduring love for the game. While his career had its share of highs and lows, his legacy as one of the AFL's greats is firmly established. Hird's story is a reminder of the complexities of a sporting career and the lasting impact one individual can have on a beloved sport.