Multi award-winning journalist and author Sam Lane is a trailblazer.

Her experience and reach across media platforms are unique. 2019 WalkleyAwards finalist for her interview with Adam Goodes, Sam was a Walkleywinner in 2013 for a Fairfax Media team entry of Australia’s largest sports doping scandal. Sam's first book, ROAR – the stories behind the rise of AFLW, is unparalleled.

She has been engaged nationally to discuss the change catalysed through the rise of women’s sport since ROAR’s 2018 release. In October 2019 she delivered a keynote address on the topic at the Australian Embassy in Paris, France. ROAR won a Melbourne Press Club Quill Award in 2019.

The Australian Sports Commission, AFL Coaches’ Association, VicHealth, Cycling Australia, the Victorian Institute of Sport and AFL Players’ Association have all awarded Sam’s work. Sam was selected for the inaugural Sport Australia-Australian Institute of Sport executive talent program in 2019. She sits on the new AIS Athlete Wellbeing and Engagement Advisory Committee, chaired by Ian Thorpe AM.

A member of the Seven Network’s sports broadcast team, Sam is a co-host and boundary rider for Channel 7 telecasts of AFL women’s matches and joined AFL men's telecasts with Seven’s Saturday Night Footy team in 2013. Sam was part of Seven’s record-breaking coverage of the 2018Commonwealth Games – at the track and road cycling. She became a regular on the network’s flagship program, Weekend Sunrise, in 2018 as a ‘Sport Talk’ guest.

Sam covered three Summer Olympics for Fairfax Media – assigned Olympics Reporter for The Age in 2012 - and has reported from the Tour de France on three occasions. Top corporates and sporting clubs engage Sam as a keynote speaker, event host, conference moderator and consultant.

Clients include QBE, Virgin Australia, CGU, National AustraliaBank, Sport Australia, the Australian Institute of Sport, and the SydneySwans and Richmond AFL football clubs. She spent ten years with Australia’s best-known comics on Channel 10’s Before the Game and was on ABC TV’s Agony Aunts series. Her extensive radio experience includes Melbourne’s ABC 774, SEN 1116 and 3RRR.